You may have hired a professional design team to build or revamp your company’s website. But does your website also include the necessary legal provisions to comply with the law and provide the requisite transparency to your customers? It’s important to understand the legal terms that need to appear on your website as well – and makes sure they fully protect you and your business.
- Product returns policy
- Disclaimer for lost, held or damaged packages
- Legal disclaimers
- Billing notices
In the era of social media, many consumers now want to engage with the business they patronize – not just be marketed to. As a result, many companies now have a chat forum or public comments section on their website, which allows customers to communicate directly with the business.
If you collect personal information on your website (e.g., user names, addresses, emails, payment details), you need to explain how it will be used. Will you share it with others? Will you sell it to a third-party marketing firm? If not, make a point of saying so. Both US and international laws have extensive requirements about website privacy disclosures and policies.
It’s also important to note that your website’s target audience matters. If your website aims to reach children age 12 and under, different rules apply. Make sure you adhere to the Children’s Online Privacy Protection Rule.
What not to do
Do not use a template. While you can download templates for such policies online or copy from a competitor’s site, the result may not cover the full breadth of the requirements applicable to your company.